LONDON: The users of Candy Crush have spent $1.3 billion on the games in the year of 2014 and the company achieved 45% of total revenue through Candy Crush in 2014 only.
The money was spent on in game purchases. Most of these purchases were apparently on extra lives, color bombs, lollipop hammers, gold bars etc.
The game Candy Crush Saga was launched in the June of 2013 by King Digital Entertainment. Presently, it is in the third spot when it comes to highest grossing apps on Apple’s App Store. The game accounts for 45 per cent of the total revenue of the company in the last quarter of 2014. This has been stated in a report by The Guardian.
Despite, this the earnings from the game have declined from the last time they were calculated. As a result, the company has been reported to be working on various games so that it doesn’t rely solely on Candy Crush Saga for its revenue.
