BARCELONA: Samsung has launched its new Galaxy flagship in an event held at Barcelona, Spain. The Galaxy S6 and S6 Edge sports a similar spec sheet apart from the Dual Edge, battery and a slight difference in dimensions. The S6 is powered by a 2,550mAh battery while the S6 Edge has a 2,600mAh battery. Both comes with built-in wireless charging- WPC1.1(4.6W Output) & PMA 1.0(4.2W) compatible.
The new Galaxy devices run on Android 5.0 Lollipop OS along with quad 2.1GHz + quad 1.5Ghz, octa-core application processor. The devices sport a 5.1-inch Quad HD(2560×1440)Super AMOLED display at 577ppi.
Galaxy S6 and S6 Edge comes with 3GB LPDDR4 RAM and will be available in 32GB, 64GB and 128GB internal storage variants with support for Universal Flash Storage 2.0.
Samsung badly needs a hit. Remarkably, Apple sold as many or more phones as the Korean giant in the fourth quarter, despite offering far fewer models. In China, Samsung has fallen behind Xiaomi and other local players that offer cheaper phones built around the same Android software.
The Samsung Galaxy S6, unveiled in Barcelona over the weekend, has won positive initial reactions from reviewers. Mostly, this reflects relief that it is made with metal and glass, rather than the plastic that gave previous Galaxy phones a cheap feel.
The “Edge” version of the phone with a wraparound screen could be dismissed as a hardware gimmick, but it successfully shows off Samsung’s lead in display technology. The company is the dominant manufacturer of organic light-emitting diode displays, which can be bent into novel shapes.
Reviewers also cautiously praised the simplified software, which has fewer of the company’s own additions to Google’s basic Android platform. This, however, only underscores that Samsung’s core strategic dilemma remains the same: Users want something close to stock Android, but if Samsung obliges, it becomes less differentiated.
Samsung is also hoping that its new payment service will give it an advantage. Google had recently struck a deal with three big U.S. wireless carriers for its own service, Google Wallet, to be preinstalled on Android phones. But Samsung hopes its version will gain wider acceptance, since it will be usable with traditional credit-card readers that already exist everywhere.
