ROME: Brazilian retread materials producer Borrachas Vipal S/A opened a sales office Bologna, its fifth such office in Europe.
The operation will serve the Italian market, where demand for Vipal’s products grew 13 percent in 2014, according to the company. Opening an office follows Vipal’s policy of being close to customers at all times, it said, with the initiative an important part of the brand’s growth strategy for the region.
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