SYDNEY: Facebook is in talks with news agencies to host their content on its platform. The company will offer them a revenue-sharing system to make money from advertisements posted alongside the content.
Facebook is said to be holding talks with The New York Times, Buzzfeed, National Geographic, Quartz and The Huffington Post among others, to woo them with a revenue-based formula from adverts displayed on the various contents. Facebook users could be seeing content from these media outlets ‘in the next several months’. However, it is possible that more organizations will jump into the partnership as the discussions are still ongoing.
The social networking giant has 1.4 billion users, and has become a vital source of traffic for publishers looking to reach an increasingly fragmented audience glued to smartphones. It is, therefore, seeking more ways to generate more revenue, especially from mobile phone users considering the fact that this category of users accesses the site via mobile gadgets much more than through PCs and laptops.
