DELHI: According to report published by Global Web Index seven out of 10 internet users described themselves as social network users. Facebook emerged as visits most frequently as these users returning again and again to read and like their friends’ latest posts.
While 73% of those surveyed said they visited Facebook at least once a month, only 42% of them said they were truly active users. 36% of respondents said they had logged into Twitter, 29% to Google+ and 25% to LinkedIn over the past 30 days. In terms of contributions, only 22% of respondents had posted to Twitter, 21% to Google+ and 13% to LinkedIn.
While social network users often spend two hours per day on the sites, certain services appear to be more addictive than others. For example, nearly 75% of active Facebook users said they log into the site at least once daily. The majority of active users of YouTube, Google+, Twitter and Instagram also visit the platforms at least once per day, while most active Tumblr, LinkedIn and Pinterest users log in just once a week at the most.
Love to like on Facebook
Facebook is the social network where users are most likely to have read an article posted to their newsfeed: 53% said they had read at least one in the past 30 days, compared to 45% of Google+ users and 42% of Twitter users. Facebook is also the platform where internet users are most likely to express their approval of content. 70% of those surveyed reported using the Like button on Facebook at least once a month, compared to just 33% who used the +1 feature on Google+ or retweeted a message on Twitter.
Finally, despite the growing popularity of mobile apps for social networking, PCs are still the primary device used to access the sites. 60% of respondents said they still log in at least once a month from a PC, compared to 40% from a Smartphone and 20% from a tablet.
The study was carried out by GlobalWebIndex, which conducts quarterly surveys of over 40,000 internet users aged 16 to 64 from 32 countries around the world.
