DELHI: The Flipkart-owned fashion portal Myntra will shut its website from May 1, which is a move to solely become a mobile app based retailer.
According to Times of India, it quoted its sources saying that keeping in view the surging internet usage over smart phones in India, Myntra will soon become a solely app based service and may stop its website.
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As per reports, Flipkart registers more than 60 per cent of sales through its app while its fashion e-store Myntra draws as much as 80 per cent of its traffic and 70 per cent of sales from its mobile app.
“The decision to shut the site has been advanced, “ToI quoted its sources.
Flipkart, which acquired Myntra a year ago, may also follow suit if this experiment goes well.
It may be recalled that both Flipkart and Myntra have already shut down their mobile websites directing visitors to their respective apps.
Mukesh Bansal, Myntra co-founder has said there is a 360-degree advertising and marketing campaign being planned by Myntra to announce its app-only presence which will be unveiled in the coming weeks.
