WARSAW: Infiniti is a brand that is little known in Poland. This is not surprising because the first Infiniti cars did not appear in Europe until 2008. Despite this, Infiniti the luxury-vehicle division of Japanese automaker Nissan is determined to win over affluent customers here, with models such as the Q70 targeting drivers interested in premium cars.
The premium class comprises just a few highly desirable brands that promise quality, reliability and the latest hi-tech goodies. All at a price, of course. These marques took decades to build their image, eventually becoming a benchmark for other models to follow in terms of style and technology. Premium brands include the German trinity of Audi, BMW and Mercedes, alongside Jaguar, Lexus and Volvo. There is also a whole group of wannabes trying to prove that their models are also worthy of the term premium car. Infiniti is one of these. The brand originated in 1998 with a view to targeting the U.S. market (like with Lexus or Acura) and did not reach the other side of the pond until 10 years later.
Infiniti offers a range of models belonging to different segments of the automotive market (from sports cars to SUVs) and is guided not only by product quality and the use of ultramodern technology, but also exceptional customer service, as reflected by the appearance of its showrooms. Anyone who has ever stopped by an Infiniti showroom knows what I’m referring to, and those who haven’t should go and take a peek.
