COPENHAGEN: The Danish government on thursday launched an action plan with six initiatives in a bid to expand e-commerce business abroad.
“The Danes love e-commerce and Danish companies have rich experience with e-commerce. We must use it to propagate Danish e-commerce to foreign markets,” said Mogens Jensen, the minister for trade and development, in a statement.
In 2014, Danes spent 74 billion Danish kroner (11 billion US dollars) on e-commerce, and 31 percent of that amount went abroad, whereas foreign consumers only spent less than 5 billion kroner in Danish online shops, data from the Association for Danish Internet Commerce showed.
The government plans to increase export counseling to help Danish companies with e-commerce abroad in relation to the screening of competitors, pricing in the market, tax settlement and so on. “We need more Danish goods in the global consumer electronic shopping cart. Therefore, we will devote a lot of offers on export counseling and export promotion to Danish e-commerce companies,” Jensen said.
