NEW DELHI: Motorola Moto Maker plans to introduce customisation programme for smartphones in India soon. For the uninitiated, the Moto Maker programme lets customers choose from a range of hardware options like a wooden panel or leather back for the Moto X and the Moto 360. Users can choose from multiple storage options as well.
Motorola has made a good comeback into India with the Moto E, Moto G, Moto X and Moto Turbo smartphones. In a recent conversation with IndianExpress.com, Amit Boni, general manager Motorola Mobility, said they have seen a great response with both budget and premium brands. “We are not just a budget brand. Most people don’t know, but the Moto Turbo was never supposed to come to India. It had the maximum number of Google Search hits in India after US and that’s why we brought the Moto Turbo to India,” said Boni. But Motorola also a faces a vastly different market from early 2014 with Chinese brands like Xiaomi, CoolPad, ZTE’s Nubia entering the Indian market in full force. Then of course, Lenovo, which now owns Motorola, has launched devices as the same price point as the Moto E. Boni, however, says the competition is nothing new. “The competition has always been there. In terms of the intensity of the new competition, I would not say I am entirely convinced. The numbers have been well for Motorola in both 2014 and 2015,” he said. Recently, Motorola also launched its first Moto flagship service centre in India and introduced the Moto Van for service on the wheels in Delhi. “We want to show to the customer that our relationship does not end once they buy the device, but continues well after the sale. We have over 160 service centers and plan to introduce the Moto Vans in more cities,” he added. “Top of the line research and development from Motorola is what helps make great devices and customers want these devices because they last,” he said.
