NEW YORK: Google teams up with Lava to introduce a new Android One smartphone for Rs 12000 on July 14, but there’s no official announcement about it as yet. The most significant part of the story is that the handset will be sold through online and offline retailers this time round.
Laval’s Android One device will have 2GB of RAM instead of 1GB and a screen size of 5 inches as opposed to the earlier 4.5-inch one. These changes evidently come at a cost since the rate of the unannounced phone has doubled from what vendors were selling them for last year.
No other partner apart from Lava is known to be involved in the making of the new device and as mention above, Google has modified its approach to make it purchasable from all channels, according to a report. The other major upheaval involves the production process of the handset.
Micromax, Karbonn and Spice introduced their own products based on the Android One platform last year. They couldn’t make a big impression in the over-saturated entry-level Indian market where the units were competing not only against each other, but also against other handsets running on Android as well.
