COPENHAGEN: Expert Retail Denmark, the company behind the electronics chain Expert, will open up a new warehouse-type store in Glostrup called Power on Thursday, and plans are in the works for 24 more. The entry of Expert into the market should benefit consumers in terms of lower prices and better service, according to retail watchers.
“According to the plans we’ve seen, lower prices are not the only competitive arena they plan to compete in,” Mette Skovgaard Frich, a spokesperson for Retail Institute Scandinavia, told TV2 News. “It appears to be a completely new concept in which customers can handle and experience the electronics.” Frich said that Power has promised customers much better customer service and lower prices.
“The marketing efforts will be in full force,” said Frich. “They are letting people know what they are doing in advance as a charm offensive to come out on top.”
