KARACHI: Indus Motor Company held a meeting aimed at engaging bloggers at its facility at Port Qasim.
The day-long event, held at the company’s head office and plant located at Port Qasim, aimed to engage bloggers with first-hand, end-to-end experience of Toyota’s presence in Pakistan. The bloggers were briefed on various aspects of the organization, such as the elaborate safety protocols in place. The participants were given a detailed presentation on Toyota’s history and how it became the largest automaker on the planet. Regarding Toyota’s presence in Pakistan, the participants were briefed on the history as well as the past, present and future aspirations of the organization.
An exclusive tour of the manufacturing facilities was arranged for over 37 bloggers during which they met key IMC personnel from Pakistan and Japan and observed the globally acclaimed Toyota Production system in play.
The bloggers were briefed on the new Corolla Altis Grande, arguably the most advanced sedan being manufactured in Pakistan in accordance with the highest standards of quality and safety. The participants were informed of the car’s superior Continuous Variable Transmission technology that provides excellent performance and unmatched fuel efficiency in its class of vehicles. They also keenly noted the fact that the new Corolla variants being manufactured in Pakistan now have more than 60% local components.
