LONDON: London startup Shopa was meant to change the way people shop for clothes online. It wanted to turn shopping into a social media activity, which rewarded users with discounts on items if they posted items to the app.
But now, just months after the company raised $11 million (6.9 million pounds) in funding, Shopa is reportedly winding down. Its CEO is out, staff members are leaving, and there are rumours that the money is gone.
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