SAN FRANCISCO: The IT giant of the United States, Apple, is going to launch the latest model of its one of i-products, iPad Air later on Thursday.
Even after four years of dominating sales, the iPad is still the most popular tablet computer, but now it is facing tougher competition from tablets made by Amazon, Samsung and Lenovo.
The iPad event in a small auditorium on Apple’s campus in the Silicon Valley city of Cupertino comes with Google reportedly set to introduce a new Nexus tablet powered by Android software and manufactured by Taiwan’s HTC.
Google-backed Android software has the biggest share of the global tablet market due to the ubiquity of low-priced devices they power, according to Gartner principal analyst Mikako Kitagawa.
Apple’s current line of iPads starts at around $400 for the “mini” tablet and $500 for the larger iPad Air in the US market, nearly twice the cost of many Android devices.
