GEORGIA:The Gwinnett Chamber created this internet meme, and several others like it, to promote its new Gwinnett Young Professionals program, which will kick off with a launch party at Eagle Rock Distributing Company.Gwinnett County residents and business owners may have noticed photos of dinosaurs, babies, Buzz Lightyear, Willy Wonka and Boromir from the Lord of the Rings showing up a lot lately on the Gwinnett Chamber’s Facebook page.It wasn’t the result of hackers. The chamber was simply using Internet memes to reach millennials as a promotion for its new Gwinnett Young Professionals program.
The images contained whimsical phrases, such as a dinosaur asking, “If I don’t go to the Gwinnett Young Professionals Launch Party, does that make me old?” They are part of a build-up to this week’s launch of the program, which is open to business professionals in the county who are between 25 and 35.By 2020, millennials will comprise 50 percent of the United States workforce,” Gwinnett Young Professionals program manager Sean George said in a statement. “Our mission is to attract millennials to the Chamber when they first enter the workforce and engage and empower them through community, professional and social opportunities.”The program will officially kick-off Tuesday with a launch party that will be held from 5:30 p.m. until 7:30 p.m. at Eagle Rock Distributing Company, 6205 Best Friend Road in Norcross.
The chamber said it looked at 25 young professionals programs run by chambers of commerce across the country for ideas on how to form and operate its own group. The idea behind the group, which is a partnership between the chamber and Georgia Gwinnett College, is to help young members of the workforce develop leadership skills, share common interests, learn about the local business community and exchange ideas.We are delighted to offer a multi-faceted program for young professionals,” Gwinnett Chamber President Dan Kaufman said in a statement. “One of our goals at the Chamber is to attract and retain young professionals in the Gwinnett community.“We envision this program as an important way to help young professionals develop both personally and professionally as they prepare themselves for leadership positions in business and in the community,
