CANBERRA: Digital media, marketing and technology company Netccentric Limited is recording impressive annual revenue growth rates as it expands its Australian product range.
Netccentric notched a 27% increase in revenue to A$1.5 million from 2013 to 2014 in its Australian business, where a highly targeted and engaged first-to-market video content series has recently been set for launch.
This growth was echoed in the Asia Pacific-focused company’s Thailand business with a 93% increase in revenue over the same period to $1.2 million. Revenues increased 54% to $2.3 million in Singapore and 16% to $4.3 million in Malaysia.
Group revenue for 2014 was $11.1 million with a gross profit margin of 63%. Client bases in the Thailand market more than doubled over the year as new product rollouts targeting growing Asian internet usage landscapes continued. Netccentric is positioned to scale its full suite of product offerings into its existing markets as well as move into new Asian Pacific markets.
Most recently this effort has included the launch of the new Australian video service, which will employ digital influencers and a network of more than 8,600 bloggers to offer blue chip companies a video marketing solution reaching 6.6 million impressions across hundreds of blogs. The initiative includes the launch of the “The Modern Mummy Collective”, a wide-reaching series of digital video blogs featuring high-profile parental bloggers.
The solution was developed in response to demand from brands, for innovative premium and targeted video content and provides clients with a unique opportunity to access the extensive blogger network of Netccentric subsidiary Nuffnang with premium content produced by FremantleMedia Australia.
The partnership follows Netccentric’s signing earlier this month of a revenue share agreement with Malaysian film producer MIG Pictures that provided further revenue stream opportunities.
It is also aiming for a slice of the fast growth mobile market by monetising mobile bloggers through its application Dayre. The company listed on the ASX in June after raising A$12.5 million through its heavily oversubscribed initial public offering.
