KARACHI: The Pakistan Telecommunication Company Limited (PTCL) has announced a partnership with global search giant, Google, for Tech Mela, a first of its kind online shopping festival in Pakistan.Designed to promote the growth of online shopping in the country, the 10-day festival features products by Google’s leading retail partners.
Acknowledging that increased Internet penetration is vital to the growth of e-commerce in Pakistan, PTCL is leading the way by offering special discounts for its products and services through Tech Mela. Products carrying discounts include the premium CharJi wireless broadband, the EVO Wingle range and the recently launched CharJi Tab. PTCL is also taking online orders for the newly launched Hi Speed No Limits triple play (TV, broadband and telephone) package.
PTCL has extended its existing partnership with retailer Daraz.pk to offer doorstep delivery for Tech Mela. “Convinced that online commerce in Pakistan is on the rise, PTCL is geared up to enable e-commerce retailers in Pakistan and is also looking at this channel to interact with our customers,” observed PTCL Chief Commercial Officer Adnan Shahid.Customers purchasing the CharJi Tab would also get a complimentary pre-installed Sygic car navigation app providing turn-by-turn voice guided navigation all across Pakistan along with a free car mount and charger. Those buying Hi Speed broadband also have the option of a free PTCL Smart TV app.E-commerce growth in Pakistan has lagged behind the larger Asian region, as consumers have traditionally been more comfortable buying things from brick and mortar stores.
However, with the advent of targeted online advertising provided by Google, the consumers can be made aware of products as and when they search for them.With easy shopping and payment processing services such as those offered by Daraz.pk coupled with reliable e-commerce fulfilment services such as those offered by TCS, online shopping in Pakistan is poised to take off.
