FLORIDA: State University System of Florida is launching a new marketing campaign this month, Think Florida: A higher degree for business. The campaign comes after the Florida Board of Governors’ (BOG) chair, Mori Hosseini, expressed a desire for a stronger connection between the University System and Florida businesses.
According to a press release by the BOG, Think Florida will promote the State University System as one that produces talented and highly skilled graduates.University leaders are hoping to use the campaign to attract local businesses as well as any out-of-state businesses that may relocate or expand to Florida. The main goal for Think Florida is to bridge the gap between students and potential employers.
LaTanya White, entrepreneurship educator and creator of the Concept Creative Group, explains the recruiting gap between businesses and universities.The State University System and the BOG have decided to partner with Enterprise Florida, the Florida Chamber of Commerce and other business organizations to promote Think Florida.All 12 Florida state universities will work together on the campaign.
