ISLAMABAD: The private sector was the driver of economic growth in Pakistan and it should be more proactive to focus on utilizing market intelligence tools in order to make informed decisions and compete more effectively in national and international markets. This was observed by Esam Alqarara, UNIDO Representative while addressing business community at Islamabad Chamber of Commerce and Industry. He said these tools greatly help in identifying new opportunities for promoting trade and exports.
Manuel Albaladejo, Industrial Development Officer, Vienna International Center, UNIDO said that Pakistani entrepreneurs could greatly enhance business prospects by utilizing market intelligence tools including modern data processing technologies and information deployment techniques. He said with increased pressures from globalization, awareness and usage of market intelligence tools has become essential for businesses to produce products that meet the international standards and improve the competitiveness in the domestic market. He assured that UNIDO was ready to cooperate with ICCI for creating maximum awareness about the importance of such tools in the business community.
Speaking at the occasion, Atif Ikram Sheikh, president, Islamabad Chamber of Commerce and Industry said that business entities in many developing countries have achieved phenomenal results by developing strong market intelligence systems and stressed that UNIDO should join hands with major Chambers of Commerce and Industry in Pakistan to start training programs aimed at strengthening the capacity building of private sector for adoption of these latest business promotion techniques.
He was of the view that UNIDO’s cooperation with trade bodies for organizing training programs, promoting exchange of knowledge and expertise towards the development of business intelligence systems and R&D activities in private sector would go a long way in assuring sustainable industrial development and growth of trade and exports in Pakistan.
