NEW YORK: The BlackBerry Classic has introduced new smart phone , which has all the old BlackBerry (BBRY, Tech30) staples, including a track pad, navigation keys, and a physical keyboard. But it has an updated look, a bigger screen, and it runs BlackBerry’s latest BlackBerry 10 operating system.
Essentially, it’s a slightly more modern take on the BlackBerry Curve or BlackBerry Bold from several years ago. Even as BlackBerry says that it’s shifting focus away from its poor-selling devices, there remains a passionate, core group of customers that love their “Crack Berries” — a group that includes some very vocal supporters like Kim Kardashian. But BlackBerry’s product line-up has evolved in recent years, gaining touch screens and other bells and whistles that try to mimic the iPhone and Android smart phones.
Some BlackBerry devices have delved into the truly outlandish, including the giant, square BlackBerry Passport and the $1,950 P’9983 Smartphone designed by Porsche. BlackBerry acknowledged that those phones aren’t for everybody — particularly longstanding BlackBerry fans.
