KOLKATA: In a first, Apple has decided to offer discount on its latest iPhones in less than a month of its launch, with the Cupertino-based company initiating a buyback offer on iPhone 6S and 6S Plus, giving consumers discount of up to Rs 34,000 to boost sales.
This is also the first instance when Apple and its distributors are going to buyback old models under the scheme to ensure that all transactions are genuine and reduce the burden of the retailer who can push sales further, three senior trade partners of Apple in India said.
