BIRMINGHAM: Sony has recently announced they’ve been working on their own entry in the television streaming world with the PlayStation Vue cloud TV service. The project is incredibly ambitious that is going to cost everyone involved. The massive tech company has revealed they intend to pay exorbitant fees from a variety of networks to ensure users get the live television content they hope to view through the service. Unfortunately, Sony is releasing this ahead of the Apple TV, throwing in even more competition for Apple’s upcoming streaming TV service.
The company announced they’ve already partnered with Fox, NBC Universal, CBS, Discovery Communications, Scripps, and Viacom. The firm intends to cater to those individuals hoping to watch their favorite television programming through their PlayStation 4, which is the latest gaming console to come from the tech company. Should Sony prove competent enough to provide such an ambitious service, they will essentially knock out Direct TV or Comcast from plenty of users’ homes.
These types of deals with the major networks are exactly the type of agreements Apple has been working to score for their upcoming Apple TV. The television streaming service, which will take on the appearance of either a set-top box or a full television set, will have competition when it finally launches into homes around the world. Apple has been dropping hints about their upcoming project, which has made the entire world eager to get their hands and eyes on the Apple TV. Unfortunately, Apple has set to show off anything solid, and that means Sony is already one step ahead of the rival tech company..
Apple previously saw success scoring a deal with both HBOGo and WatchESPN in 2013, plus a number of other content providers. However, the company reportedly backed away from such an approach to acquiring deals with the networks, instead choosing to negotiate directly with cable providers like Comcast and Time Warner Cable.
Despite the early success from Sony against Apple, the company has not yet cornered the market for streaming television. The company is missing a lot of favored networks within the world, including ESPN, ABC, HBO, and CNN. All of these are top television channels that offer the type of content Sony’s target market is quite interesting in. Should they be able to score deals with these fellows, Sony will have a winner on their hands. The Apple TV definitely has competition, but Apple isn’t giving up quite so easily.
