ISLAMABAD: A mobile phone operator, cellular company has generated Rs 26.8 billion during Q4, 2015, up from Rs 25.5 billion it made during same period last year, showing a 5 % increase in revenues in local currency.
The operator said revenue growth was mainly attributed to increased revenues from data (79 % YoY growth) and Mobile Finance Service (72% YoY growth). Mobile Financial Services (MFSs) now represents 3 % of service revenue.
According to Mobilink, revenues from voice declined during this quarter.
Mobilink’s customer base increased 3 % QoQ in Q4 2015 driven by improved segmentation of its customer base, creating distribution channel effectiveness, and continued focus on price simplicity and transparency for its customers.
Net Promoter Score improved in Q4Q, 2015 and further improvements remain a key priority for 2016. However, as a result of blocking of unverified SIMs due to SIM re-verification process, the customer base decreased 6 % YoY to 36.2 million in Q-4, 2015.
Capital Expenditures or Capex in Q4, 2015 decreased to Rs. 7.2 billion YoY as the 2G network modernization was completed in 2014. The fiscal year 2015 Capex-to-revenue ratio was at 24 % and the company continues to invest in its high-speed 3G network roll-out.
It is mentioned that Mobilink’s Average Revenue Per User (ARPU) stood at Rs 228, up from Rs 204 from the same period last year. Mobilink has 16.8 million mobile data users (both for 2G and 3G) and average data consumed per user per month stood at 341 MBs.
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