ABU DHABI: Total tourism revenues in Ajman for 2015 reached AED359million ($97.7 million), an increase of 19 percent from 2014, according to tourism statistics released by the Ajman Tourism Development Department (ATDD). The report showed that total guests in Ajman last year reached 509,658 while total guest nights reached 1,392,406 with majority of the guests booked their stay in hotel and hotel apartments.
Average occupancy for hotel last year was 60 percent with average room rate of AED514 while hotel apartments recorded average occupancy of 68 percent, the ATDD said in a statement.
It added that guests from the UAE remained the biggest contributor with 132,455 in 2015 followed by GCC nationals with 93,510 and Asians and Africans came in third with 89,113. Other nationalities who visited the emirate were from Europe, America, Russia, CIS countries, New Zealand, Australia and other Arab countries.
In 2015, there were five new hotel properties added in Ajman which has a total of 3,354 hotel rooms and units and 5,074 beds. Faisal Al Nuaimi, general manager of ATDD, said: “The report is extremely encouraging knowing that the tourism industry in the UAE has been affected by the drop in the influx of holidaymakers from key markets coupled with low oil prices, currency fluctuations and regional unrest.
“We anticipate continued growth this year after the launch of Ajman’s new destination brand which will help position the emirate as a leisure and investment destination.”
