WELLINGTON: New Zealand’s apple industry has pipped it’s global competition to be awarded the most competitive performer for the second consecutive year. The 2016 World Apple Review has ranked New Zealand first over 33 major apple producing companies.
The international ranking pits producing countries against each other on orchard systems, supply and marketing infrastructure, and the economic and political environment each industry operates under. New Zealand came in first over Chile and the United States, which slipped from second to third place this year.
The review said New Zealand was focusing on new or exclusive apple varieties that earned a substantial price premium in many international markets. Pipfruit New Zealand chief executive Alan Pollard said it was great to have a competitive edge over the world and keep holding the position. “We know New Zealand is the best country in the world to grow apples. We’ve had a fantastic harvest,” he said. “The size and quality of fruit is outstanding and we have produced another record earning export crop.” The review is produced by United States group Belrose Inc, a recognised authority in global apple production and marketing.
