MUNICH: BMW announced mini range “superhero” models. The mini brand’s chief, Peter Schwarzenbauer, said that the decision was to make sure each new mini really stands with its own qualities and capabilities.
Schwarzenbauer said that mini intends to open up access to its cars and its dealers on 24 hours a day and to put a greater focus on clearness, informing its clients on how cars are made, how the materials are sourced as well as on sustainability subjects. The company believes its core customers care passionately about.
Bringing a premium touch to the mass market car buying experience is a growing trend. The cars most likely to get the cut will be the Pace man, the vehicle and the roadster.
