ABU DHABI: Abu Dhabi hotels saw occupancy levels increase by 3.7 per cent to 61.6 per cent in July compared to the same period in 2015. According to preliminary July 2016 data for Abu Dhabi by STR – a leading market research firm – the emirate’s hospitality sector also reported increases in supply (over 4.1 per cent) and demand (over 7.9 per cent). However, average daily rate (ADR) dropped 5.4 per cent to Dh368.43 ($100.3) and revenue per available room (RevPAR) dipped 1.9 per cent to Dh227.07 ($61.8).
The Ramadan calendar shift between 2015 (June 18 to July 17) and 2016 (June 6 to July 5) led to significant variance in Abu Dhabi’s monthly performance figures for June and July. When shifting the comparison to the two Ramadan periods, 2016 resulted in a 14.3 per cent decrease in RevPAR. That decrease was driven equally by lower occupancy levels and lower ADR.
