COPENHAGEN: Copenhagen-based Maria Casino has used Telestream’s Wirecast live streaming production software to create a week-long Facebook Live streaming event that succeeded in creating a reach in excess of 531,000 users and over 90,000 viewers. Each viewer spent on average over 22 minutes on the streaming event. Telestream notes that this live streaming event garnered one of the largest audiences ever reported, and was a well-executed plan combining targeted promotion and strategic use of Facebook Live.
Staged during June to coincide with the Euro 2016 soccer tournament, the Facebook Live streaming event supported Maria Casino’s launch of ‘Denmark’s Biggest Live Roulette’ experience To publicize the event, Maria Casino partnered with Metroexpress Denmark, one of the country’s leading newspapers with strong coverage within the print, digital and social media sectors in Denmark.
The week-long series of prime time (7:00pm) roulette games were streamed live from a studio within Metroexpress’ Copenhagen headquarters. A well-known Danish TV presenter hosted each 30 minute program with a range of interviews and other live entertainment. Maria Casino worked closely with MX PartnerLAB (Metoexpress’ advertising department) on the creative elements of the campaign. Also, it worked with independent production company, Tellymo on the production of each live stream event. Before each broadcast, a variety of Metroexpress media channels were used to create awareness of the event and secure high viewing figures and audience engagement.
It was Tellymo that selected Wirecast as the main live event streaming software. At the production studio, all camera and sound feeds were routed through a production switcher and then to a MacBook Pro that was running Wirecast. Here, all the custom-made graphics were loaded and applied to the live stream. Also, all chromakeying was implemented directly in Wirecast.
“We were initially attracted to Wirecast since it is the first streaming platform we are aware of to provide Facebook Live support, however we were quickly impressed with its excellent production capabilities,” commented Roald Bergmann, CEO at Tellymo. “The ability to control so many graphics on different layers simultaneously was extremely important for our production unit in order to give the viewers a very rich, dynamic experience.”
