ROME: After a successful launch of its flagship store in the upscale area of South Mumbai, Cadini, a fashion brand synonymous with premium Italian dressing for men has launched two swanky stores in Pune at Nitesh Hub, Koregaon Park and SGS Mall, Camp. Cadini was founded in 1970 in Florence, Italy, as a manufacturer of men’s garments and accessories. As a part of the Siyaram’s Global Venture, Pune now becomes the second city in the expansion process of Cadini in India.
Over the past many decades Cadini is a renowned brand known for its high quality and timeless “Made in Italy” life style products. With presence in over 40 countries, Cadini impeccably crafts the “total look” for the quintessential man and is an internationally sought-after menswear fashion brand. To establish and mark its presence in India, Cadini has joined hands with India’s largest and most preferred menswear brand – Siyaram’s.
“With the changing lifestyle of the population across metro cities in India, preference for luxury brands have seen an increase in the recent past years. The menswear segment in India registered a retail value growth of 15% in 2015 with sales touching INR 1.3 trillion. The city of Pune, which is also known as the Oxford of the East, comes as a natural choice for us after Mumbai due to its perfect mix of population which is conscious about its looks and appearance. Trend shows that the citizens of Pune are breaking the stereotypes and are willing to spend more on apparel and accessories. Over the period of next one year, Cadini will bring the best of Italian menswear dressing in India which available across 15,000 square feet of retail footprint across metro cities in India,” said Ramesh Poddar, Chairman and Managing Director of Siyaram Silk Mills Ltd.
Cadini has embarked upon an investment of INR 15 crore for its retail foray and is poised to open 10 to 15 stores in cities including Mumbai, Delhi, Pune, Bengaluru, Chennai and Kolkata this year. Cadini is targeting SEC A+ audience across the leading metro cities with an estimated revenue potential of Rs. 125 crore with the retail foray with each store having on an average an area of 1000 – 1200 sq.ft. Initially, Cadini stores will be company owned and operated. Subsequently Cadini will also offer outlets on the franchise model as well.
Cadini is positioned to gratify the luxury needs of the Indian man who is rooted to his rich cultural heritage and values. Its edge lies in offering high-quality unique menswear fashion that is inspired from the ‘Made in Italy’ concept and to a substantial extent is ‘Made in India’ leading to the best of Italian innovation and Indian manufacturing excellence.
