BANGKOK: Thailand was announced as the official host country for the SITE Global Conference 2019 after the Thailand Convention and Exhibition Bureau (Public Organization) or TCEB won the bid to host the world-class annual conference that features diverse representation from global incentive travel professionals. The event helps to emphasis Thailand’s regional leadership position in terms of readiness and capabilities as a high quality MICE destination to global incentive travel players.
Thailand Wins Bid for SITE Global Conference 2019, Emphasising Regional Leadership Position as a Premiere MICE Destination. Mr Nopparat Maythaveekulchai, president of TCEB, revealed that the bureau recently won the bid for Thailand to host the “SITE Global Conference 2019” — an annual association meeting of the Society for Incentive Travel Excellence (SITE), the only global organization dedicated to strengthening and supporting the incentive travel industry. Headquartered in Chicago, Illinois, SITE global communities comprise 2,000 incentive travel professionals, operators and entrepreneurs in 90 countries across the globe from the US to Europe and Asia including meeting planners, organisers, cruises, tourism boards, convention and visitor bureaus, and incentive houses.
“In line with an American Express Report, which indicates that the US economy is showing positive signs of recovery, the meetings and incentive travels sector has also picked up and is expected to grow over the next three years. Recognizing the importance of this key market with high spending power to the incentive travel segment, Thailand will benefit from hosting this major event in many ways. Firstly, Thailand will be able to leverage awareness of its MICE industry readiness and capabilities, as well as new and innovative MICE products and services that complement its regional leadership position as a high quality MICE destination. Secondly, we will be able to enhance our communication channels toward direct target groups through the SITE database, connecting with more than 500 members in the US and over 1,000 around the world. Thirdly, as a host country, Thailand will receive extensive business opportunities through an optimized marketing network, business negotiations and sales opportunities, as one third of participants in the SITE Global Conference are high potential target customers. Moreover, this annual meeting for the incentive travel sector will provide a new platform for knowledge exchange and create direct revenue, stemming from travel expenditure among international delegates.”
