NEW YORK: The next month sale of new Ford Mondeo is set to hold on to its value better than many top competitors. Price specialist CAP Automotive forecast that the 2.0 TDCi ECOnetic Zetec model will still be worth 42.7 per cent of its list price after three years and 30,000 miles. As our table that match up to favourable to equivalent descriptions of the car’s more upmarket competitors, the BMW 3 Series, Audi A4 and VW Passat. Only the Mercedes C-Class had the edge over the Mondeo.
The petrol version stretches its lead over its rivals further, while the Ford maintains its advantage at higher mileages, too. After 60,000 miles, CAP predicts a 1.5 EcoBoost Zetec petrol will retain 36.1 per cent of its value. It also estimates the 2015 car will be worth £1,750 more than its predecessor was after three years.
Dylan Setterfield, leading forecaster for CAP, said it was a milestone in Ford’s quest to shed the ‘Mondeo Man’ image. “The Mondeo’s sheer good looks are a big contributor to such strong expected value retention,” he added. “As long as Ford isn’t tempted to saturate the market with heavily discounted new cars, supply won’t outweigh the strong future demand we foresee.”
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