ROME: “In the global market, competition from foreign productions is based exclusively on price rather than on quality,” reports Leonardo Odorizzi, entrepreneur and counsellor for Fruitimprese and Fruitimprese Veneto. The Odorizzi family has been growing fruit for the processing industry since 1952. Together with its trusted suppliers, the company cultivates apples, peaches and pears following organic, baby food and traditional techniques.
Leonardo Odorizzi (LO): We have to deal with fierce foreign competition, which is based on price rather than on value. In the last few years, global exports have been characterised by an exceptional growth caused by multiple factors. Just think about the removal of trade barriers, drop in transport costs, improvement of logistics and distribution. Then you must add shorter transport times and improved storage techniques.
