HANGZHOU: Alibaba Group Executive Vice Chairman Joseph Tsai and Danish Minister of Foreign Affairs Anders Samuelsen recently attended the signing of a memorandum of understanding (MoU) at Alibaba headquarters in Hangzhou, which is aimed at increasing Danish exports to China and promoting Denmark as a tourist destination for Chinese travelers.
According to details, the new Denmark Pavilion was also unveiled on Alibaba’s TMall Global imported marketplace during the event.
The new pavilion will enable Danish products to reach more than 440 million users of Alibaba’s e-commerce platforms, as well as introduce Chinese consumers to unique products from Denmark.
TMall’s country pavilions were designed to help TMall Global customers to learn other culture and products from countries around the world.
The pavilion was launched together with 20 brands that sell Danish products in the home, food, fashion and lifestyle sectors. Major brands also held live-streaming sessions on the TMall mobile app to present their products to Chinese consumers.
Some of the leading Danish brands that joined the event included Jacob Jensen Design, Bang & Olufsen, ONLY, ECCO and Vero Moda.
Alibaba and the Danish Government also pledged to increase cooperation against counterfeit goods and protect intellectual property.
