HONG KONG: Hong Kong’s troubled flagship airline Cathay Pacific on Wednesday (Mar 15) posted its first annual loss since the height of the financial crisis as it was hit by “intense competition” and a drop in demand from business travellers. The firm is struggling despite an expansion of international air travel in the region as lower cost carriers, particularly from mainland China, eat into its market share.
Companies like China Eastern and China Southern Airlines are offering direct services to Europe and the United States from the mainland, while budget carriers like Spring Airlines offer regional routes, undermining Cathay’s once critical Hong Kong hub. The airline is also losing premium travellers as it comes under pressure from Middle East rivals which are expanding into Asia and offering more luxury touches. That has led to promotional prices for Cathay’s top tickets as they are sold to leisure travellers.
Analysts said other established Asian operators were similarly suffering from increased competition, but believed Cathay’s major fuel-hedging losses put it in an even weaker position. Its US$74 million net loss in 2016 reversed a US$773 million profit in the previous year and comes as the firm prepares a wholesale review of its operations, with chairman John Slosar warning 2017 would be similarly “challenging”. The results, the worst since 2008, were also well off expectations, with an average profit of US$57.9 million forecast by analysts in a Bloomberg News survey. The company’s shares dropped as much as five per cent in early afternoon trade before finishing 1.4 per cent down.
