DUBLIN: It was announced today that Pure Telecom has signed a €1.75 million two-year deal with sales agency, DSM. The deal will allow DSM to recruit 15 sales representatives who will be tasked with growing Pure Telecom’s business across the country with a particular focus on rural Ireland. All of the DSM positions will be field sales roles and successful candidates will have customer-facing experience and a track record in achieving ambitious sales targets. The sales representatives will receive ongoing training from DSM. Pure Telecom has agreements with several of Ireland’s major wholesale telecoms providers, allowing it to bring broadband to residential customers as soon as fibre networks are laid. Much of the telco’s recent business growth has been achieved through the increased rollout of rural broadband by its wholesale partners. The company currently has more than 45,000 residential customers and has plans to more than double that number to 100,000 by the end of 2019.
Commenting on the deal, CEO of Pure Telecom, Paul Connell said, “We have already seen a significant uptake in broadband services in the areas that are being served by private and government-funded fibre rollouts and we are committed to playing our part in increasing those numbers. Like everyone else, we eagerly await news on the National Broadband Plan. Rural Ireland has been waiting long enough to get connected and we encourage the Government to announce its decision on the remaining premises that are not included in any rollout very soon.”
