ISLAMABAD: SAARC Chamber of Commerce and Industry would organize a two-day international workshop on Communication in Pakistan.
The event to be held on today, where as 30 foreign delegates are likely to attend the workshop and share their experiences and expertise.
In a statement Vice President SAARC Chamber, Pak chapter Iftikhar Ali Malik said 30 foreign delegates drawn from India, Sri Lanka, Nepal, Bhutan, Maldives, Bangladesh, Afghanistan and Pakistan will attend the moot to be held at Lahore.
They will hare their expertise to devise the viable strategy to strengthen relation among the member states,” a press release said here.
Explaining the objectives, he said that participants will learn the basic rules of successful communication, develop content strategy to optimize SCCI’s communication efforts, understand the challenges being confronted besides evolving planning to highlight the importance of national federations for the success of the regional body.
He said that participants will also develop a core strategy statement and message for SCCI and define target audience and identify suitable channels for effective communication to achieve targets.
Iftikhar Malik said that ways and means will also be thrashed out to workout a mechanism for the maximum proper utilization of external communication regarding the SCCI programme and initiatives on the regional and country level in best possible manners.
He said finally participants will also make up a concept (objective, agenda) for the media conference with Pakistani journalists on the concluding day.
