LAHORE: The Punjab Food Authority (PFA) in collaboration with Health Department will complete lawmaking for infant formula marketing and its ingredients within a month while PFA will also ensure the affirmation of imported infant formula products with the help of Federal Board of Revenue (FBR).
PFA Director General Noor ul Amin Mengal said this during his meeting with Infant Formula Association office-bearers at PFA Headquarters on Friday. Mengal said a report would be compiled after evaluation of the local infant formula products with the international formula brands, and PFA will ensure availability of international standard infant formula at shops in Pakistan. He said that PFA would deal with an iron hand with those failing to meet the protocols and standards. He said that some companies were selling low standard infant formula in the market by claiming the French and American products.
The DG said that PFA had banned the marketing of infant formula for the children under the age of one year and would take strict action against the companies in the case of violation of the ban.
