ROME: The popular apple variety from Italy has officially entered India by appointing IG International as its authorised distributor for the country.
Even as owners of this patented club variety hope to get a strong footing in India’s growing fruit market, the name of the variety has no connection, whatsoever, with the Indian Prime Minister, Narendra Modi.
The variety was developed by CIV (Consorzio Italiano Vivaisti) a group of specialist plantbreeders set up in Italy in 2007 by crossing the popular Liberty and Gala varieties of apples.
According to the company, the variety was named after the artist Amedeo Modigliani, called “Modi” friends, who became famous for his female portraits with shiny and bright colours.Tarun Arora, director of IG International, said, “Modi apples are a club variety and it would be the single largest club variety to be imported into India. These apples have already become available at the Star Bazar stores and agricultural markets of metro cities.
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