LAHORE: Cheetay is well on its way to becoming a galvanising force in not only the tech industry but the culinary world of Lahore as well. Continuing on a trajectory of growth and expansion in terms of acquiring more restaurants, Cheetay has become a multi category e-Commerce platform that offers not just food delivery but is set out to venture into separate business verticals such as Cheetay Healthcare, Cheetay Books, etc. The Cheetay Tiffin is another sub-category that was recently launched to provide fresh and healthy homemade food for those who do not have access or the means to eat a proper meal either at work or at home.
Having recently secured $1.1 million in Series A funding, we are on a mission to make our name synonymous with e-Commerce by being an ubiquitous platform that delivers everything and anything the customer desires.
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In our goal to increase customer base we have collaborated with “Foodies Family”, a noted food forum on Facebook which has over 29,500 followers/subscribers. This is a virtual forum where ardent food lovers and aficionados gather to talk, share and discuss food, new restaurants, recipes and what’s new in the culinary world. The aim here is to actively penetrate the market while simultaneously creating brand identity by following a pragmatic product positioning strategy which ensures market presence.
Food forums on social media have surged in popularity and have proven to be powerful tools which easily mould thoughts, perceptions and opinions about not only restaurants but all business ventures related to food. Teaming up with them is the best way to cater to the growing market and which gives access to an additional medium of acquiring new customers.
Our partnership will enable us to offer numerous deals, offers, discounts and become their official delivery partner. We are offering exclusive deals to the members of the Foodies Family group which includes Discount offers on regular orders. Contest offers in the form of deals, free meals, discounts, promo codes etc. PKR 100 charges any delivery for Foodies Family members. Discounts on weekly meal plans of The Cheetay Tiffin.
According to Zeeshan Ali, Marketing Manager of Cheetay.pk “This is the tip of the iceberg because we’re just getting started. Our plan is to increase brand visibility on imminent platforms (Billboards, TV, Radio, etc.) by exploring broader avenues of marketing and actively advertising in print media with special focus on digital marketing”.
Cheetay.pk believes in creating a lasting brand image which is synonymous with reliability and prompt delivery. Apart from adding technology and building our logistics base the plan is to focus on unconventional marketing techniques to create a distinct brand image which sets us apart and makes us a dominant force in the industry.
