Switzerland:The company behind Watches of Switzerland and Goldsmiths has changed its name and appointed a new chairman as it considers a public offering.
Aurum Holdings will now be known as The Watches of Switzerland Group, in a move which its chief eecutive Brian Duffy called “a testament to the core strength of the business”.
Meanwhile Dennis Millard has been appointed as chairman, with a start date of October. Millard currently holds positions on the boards of London-listed companies Superdry and Pets at Home, and has previously served as chairman of Halfords and Connect.
His appointment comes as the group continues to consult with its owners and advisers about strategic options for the business, including a possible IPO.
“I am pleased to be joining the board of this exciting and dynamic business,” commented Millard. “Watches of Switzerland Group is focused on the growing global market for luxury watches and has a track record of delivering results through both organic and acquisitive growth. I look forward to working with Brian and his team on the next stage of the company’s development.”
