The Ministry of Digital Economy and Society (DE) revealed that Thai e-Commerce grew the most in ASEAN with changes in consumer behaviour in 2018, estimating that the value would shoot up to 3.2 trillion baht.
The number of Internet users in Thailand has grown 4 times over the past 10 years, and many Thai-International platforms have grown to support the number of online shoppers, along with increasing confidence in e-Payment and faster logistics and delivery services.
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Service providers have chosen to use Big Data to analyse the behaviour and needs of consumers, while AI is being used to develop the quality of the product and services through uses of Chatbots.
Trends show that growth will continue with the arrival of 5G, creating new innovations that will lift up the quality of life for consumers.
