LONDON: Falling the price of gas and violent year-end promotions are pushing Americans to buy trucks and SUVs more than ever. This set the ideal period for the entrance of the 2015 CR-V — Honda’s (NYSE: HMC ) popular crossover — in October.
As buyers queued up in front of dealerships to own the latest model, Honda breathed a sigh of relief. The company’s U.S. sales have struggled in the first half of the year, and Honda needs its popular models to put up a good show to make up for the shortfall. What’s Honda’s gameplan for the CR-V, and what does the success of this car mean to Honda investors?
The CR-V has always found takers since it first appeared in the U.S. in 1997. Americans loved the compact SUV’s four-cylinder engine, fuel-efficiency, and sedan-like comfort. The CRV is currently in its fourth generation, and Honda has recently revved up its looks and features to make the model more attractive to buyers.
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