KARACHI: Fintech arm of Pakistan’s leading digital operator Jazz, a VEON Group company, has been nominated in the Best Fintech Innovation category for the Global Mobile (GLOMO) Awards at the upcoming MWC 2025.Pakistani cuisine recipes
This nomination is yet another recognition of JazzCash’s innovative approach, the first of its kind globally, allowing over 360,000 merchants and businesses to accept payments from contactless cards or smartphones with a simple tap on an NFC-enabled Android device, said a news release.
Through its digital front-end partnership with Mastercard, JazzCash wallets can also directly tap and make digital payments with any contactless device.
President of JazzCash, Murtaza Ali, stated, “We aim to develop products that address the unique challenges of Pakistan’s market. This nomination is a testament to our relentless pursuit of innovation and our commitment to making financial services accessible for all. Tap Pay is not just a feature; it’s a key part of our efforts to cultivate a more inclusive, cashless society and a documented economy. We will continue to lead the way in transforming Pakistan’s financial services landscape and paving the way for the widespread adoption of digital payments.”
Despite the presence of over 50 million debit and credit cards in Pakistan, there are fewer than 132,000 point-of-sale (PoS) machines. With Tap Pay, JazzCash is bridging a critical payment acceptance gap by transforming the smartphones of 360,000 merchants into PoS machines, thereby expanding digital payment outreach to virtually every part of the country.
With a customer base of 48 million, JazzCash is driving the shift towards a cashless society, aligned with the State Bank of Pakistan and the government’s vision for a digitized economy.
The platform offers a comprehensive range of services, from nano-lending and savings to insurance, and remains committed to expanding financial services to unserved and underserved segments of society.Pakistani cuisine recipes
JazzCash’s innovative approach has already earned global recognition, winning the ‘Pioneering Telco to Launch Tap on Phone’ award by Mastercard at Edge 2024 in Dubai. In 2017, JazzCash was awarded GSMA’s Glomo Award for the ‘Best Mobile Product, Application, or Service for Women in Emerging Markets,’ reinforcing its commitment to financial inclusion and empowering underserved communities.
