ISLAMABAD: The Federal Board of Revenue (FBR) has launched a process to outsource its media management and public relations functions as part of its ongoing efforts to strengthen communication and public engagement.
The initiative aims to enhance the agency’s visibility and highlight key reforms under the FBR Transformation Plan.
According to the FBR, the outsourced media firm will be responsible for promoting major reform initiatives, including digitization, documentation of the economy, enhanced tax administration, revenue growth, and digital transformation across FBR functions. The firm must also address public concerns, manage misconceptions about FBR policies, and ensure effective outreach to target audiences through both traditional and digital media.
Scope of Work for the Media Firm
The selected firm will:
• Develop and implement a comprehensive media strategy to improve FBR’s brand visibility.
• Produce and distribute creative content across TV, radio, print, and digital channels, including press releases, articles, infographics, videos, influencer partnerships, and social media posts.
