ISLAMABAD: Zong, Pakistan’s leading technology services enterprise, has set a new industry benchmark by launching the country’s first dedicated 5G Customer Facilitation and Sales Kiosk at Islamabad International Airport.
This milestone has been achieved through the collaborative efforts of Zong and the Pakistan Airports Authority (PAA) and forms part of a broader initiative to modernize indoor airport facilities and introduce 5G-ready solutions for passengers, according to a news release.
As mobility and digital reliance converge, airports have become high-intensity connectivity zones where instant access to digital services is no longer optional but essential. This initiative underscores Zong’s leadership in next-generation connectivity and marks a strategic step toward integrating 5G into Pakistan’s key transit ecosystems.
Zong is addressing a critical phase in the travel journey—the transition from arrival to real-world connectivity. By enabling immediate access to high-speed services upon arrival, the company ensures that passengers can seamlessly connect to essential digital tools. These include real-time communication, navigation and logistics through ride-hailing and digital maps, digital payments integrated into Pakistan’s digital ecosystem, and operational support for smooth passenger movement through the terminal.
Through its on-ground facilitation model, Zong aims to deliver speed, reliability, and convenience at a crucial point in the travel experience.
Commenting on the initiative, Faheem Durrani, Head of Sales and Distribution at Zong, said, “Airports are critical digital touchpoints where immediate and reliable connectivity is essential. This initiative enables travelers to seamlessly integrate into Pakistan’s digital ecosystem from the moment they arrive. By strengthening our presence at key transit hubs, we are delivering connectivity where demand is most immediate and impactful.”
The Director General of the Pakistan Airports Authority (DGPAA) stated, “This development reflects our broader strategy to modernize airport infrastructure across Pakistan and integrate advanced digital capabilities into the aviation ecosystem. Initiatives like this 5G deployment at Islamabad International Airport are an important step toward building smarter, more connected airports that align with global aviation standards and future demand.”
The realization of this 5G-ready ecosystem reflects close collaboration between Zong and the Pakistan Airports Authority, including the Director General PAA, Deputy Director General PAA (Airports) HQPAA, and Director Commercial and Estate HQPAA, along with the Airport Manager (COO) and Senior Joint Director Commercial of Islamabad International Airport for their operational support.
Zong’s 5G strategy is anchored in delivering enhanced customer experience, a diversified portfolio of products and services, and AI enablement. Building on the successful deployment in Islamabad, Zong, in collaboration with the Pakistan Airports Authority, plans to expand this initiative to other major aviation hubs, including Lahore and Karachi, further accelerating Pakistan’s digital transformation and reinforcing its position as a connected, future-ready nation.
