ISLAMABAD: Bejaan Resorts and South Air (Private) Limited will formally enter into a strategic partnership aimed at strengthening air connectivity to Chitral and supporting the long-term growth of tourism in one of Pakistan’s most remarkable mountain destinations.
The strategic partnership will be formally signed in Islamabad by Anwar Aman, Founder of Bejaan Resorts, and Nishat Fatima, Chief Executive Officer of South Air, in the presence of the Chairman of South Air, senior representatives of both organizations, invited guests and members of the media.
Connecting Islamabad and Chitral At the heart of the partnership is a shared commitment to support regular air connectivity between Islamabad and Chitral five days a week, giving travelers greater accessibility, convenience and confidence when planning visits to the region. The partnership is intended to go beyond a conventional commercial arrangement.
Bejaan Resorts and South Air share a broader objective of helping position Chitral as a premier year-round tourism destination while improving the connectivity needed for sustainable tourism and regional economic development.
As the partnership develops, the two organizations intend to explore opportunities for future Chitral connectivity from Peshawar and Lahore, subject to operational, regulatory and market requirements. A Shared Vision for Chitral Chitral offers an extraordinary combination of natural beauty, cultural heritage, mountain landscapes and warm hospitality.
Improved and more consistent air access can help unlock its tourism potential and create wider economic opportunities for local communities. By bringing together South Air’s regional aviation ambitions and Bejaan Resorts’ investment in luxury, culturally rooted and eco-conscious hospitality, the partnership seeks to contribute to a stronger tourism ecosystem for Chitral. Anwar Aman, Founder of Bejaan Resorts, said: “Our vision has never been limited to building a resort. We want to help build Chitral as a destination.
Reliable air connectivity is one of the most important foundations for achieving that vision. This partnership with South Air represents a meaningful step toward making Chitral more accessible to travelers from Pakistan and, ultimately, from around the world.”
