SAN FRANCISCO: Apple has announced an event on March 9 at San Francisco to launch its new smartwatch in the market. Apple is in need to schedule this event as its stock showed decline for the two consecutive days and reaches to $130.41
An Apple launch event planned for March seems assured to focus on the Cupertino company’s smartwatch, but experts say there is a chance Apple will show off another new gadget.
Apple on Thursday sent out an invitation to a March 9 event at the Yerba Buena Center for the Arts in San Francisco, while offering little information about the topic. The colorful invite said only “Spring forward,” seemingly a reference to the beginning of Daylight Saving Time the day before the event.
The reference to time in Apple’s invitation and the event’s proximity to the April launch of the Apple Watch immediately focused attention on the company’s smartwatch, which was announced along with the latest iPhones last fall. Bloomberg News later reported that an unnamed “person familiar with the matter” confirmed the event will divulge details on the Apple Watch, which could be launching earlier than CEO Tim Cook announced.
Bajarin said he has been wearing a smartwatch for a year and a half and has yet to find a “killer app” that makes the devices worthwhile. Baker downplayed the notion of a single desirable application, however, and said that the entire Apple ecosystem could be the key to making the Apple Watch a big seller.
“Everyone has been asking since the smartwatches first came out, ‘What’s the killer app?'” Baker said. “I don’t think there is a killer app. I think there is a portfolio of apps and functionality that collectively is very compelling.”
Beyond the Apple Watch, Bajarin said there is “a 50-50 shot” that Apple also announces a new MacBook Air at the March event, mostly because the devices would then be available when schools typically purchase equipment in April and May.
The last time Apple held a March launch event, in 2012, the company showed off a new iPad and refreshed Apple TV. Baker noted rumors of a larger, so-called iPad Pro device aimed at enterprise customers and also mentioned Apple’s need to update the MacBook Air, but he doubts those devices will make an appearance at this event.
