CANBERRA: An Australian retailer is the winner of the Produce Marketing Association Australia-New Zealand’s Marketer of the Year award.
The award, jointly given by PMA Australia-New Zealand and Produce Plus magazine, honors Harris Farm Markets for its Imperfect Picks “ugly fruits” campaign, according to a news release.The award was given May 13 at the PMA Fresh Connections trade show in Melbourne.
Harris Farm Markets introduced Imperfect Picks in 2014. The campaign was aimed at reducing the amount of food waste and bringing the issue to consumers’ attention.
“Imperfect Picks has created an exciting marketing outlet for that significant portion of a grower’s crop that does not meet retailers’ aesthetic standards,” John Hey, managing editor of Produce Plus, said in the release. “At the same time, the campaign has helped to actually grow fresh produce consumption.”
