KINGSTON: The Morant Bay Distillery owner Peter Townsend will make its international debut in London at the International Food & Drink Expo (IFE) at the Excel centre in March.
The four-day IFE Expo is said to attract people from more than 100 countries, covering food and drink retailing, distribution, export and the hospitality sectors, the key markets the Morant Bay Rum is seeking to connect with.
The Morant Bay Rum is a new entrant into the growing rum sector. It is made from Jamaican molasses sourced from an estate in Jamaica. According ot the release, the rum is then produced using temperature-controlled conditions at a site in the United Kingdom, replicating the climate of Jamaica for rum production, distilling, and ageing with the bottling process.
“This allows for direct access into the European markets to service them quickly, using the UK as an advantageous and strategic hub of operations in London, the Morant Bay Distillery can take advantage of the wealth of events and business opportunities in one of the largest influential cultural capital cities in the world,” the release read.
The long-term plan is to set up Jamaican operations to service the America’s, China and the tourism market, economically develop more opportunities for Jamaica to export globally, as the Jamaican brand has a high cultural value and international presence, the release continued.
