COPENHAGEN: No-one can deny the success of Danske Bank’s easy payment app MobilePay – its name even became the word of the year in 2014.
But TV2 News reports that popularity and profitability don’t yet go hand in hand for the product, since the bank still foots the bill for charges relating to the 240,000 daily private transactions. With each transaction costing between 0.7 and 1.39 kroner, the annual cost is in the region of 80 million kroner.
Mark Wraa-Hansen, the product head at Danske Bank, explained that this is not a concern for the bank, since its focus is to build the user-base and eventually make money from commercial contracts. “Of course our goal is in the long-term to make money from the solution. And we believe we will come to do so,” he said.
“We’re building one commercial service after the other and that’s where the profit will come from in the future, when we start to take the market share from card use and especially cash.”
